About Us

Partnering with you to overcome the challenges presented by exponential growth


About Bacellar Inc.

Bacellar Inc. is a professional services firm for fast-growing tech-based companies. Bacellar helps companies to capture the entire value creation potential arising from disruptive new business opportunities. We offer a unique combination of results-driven executive leadership and strategic thinking.


What We Do Best

Bacellar looks for mandates to achieve high-impact transformation. We seek to apply our intellectual horsepower combined with our proven operational capabilities. We use a highly analytical and strategic approach to business challenges. Bacellar takes on roles requiring adaptability and agility in managing critical business transitions.


What We Deliver

Impactful Execution Results

  • Better risk management – reduce perceived risk to the startup
  • Higher valuation – improvement in overall performance
  • Increased survival rate – reduce overall uncertainties around business plans

Performance-based Compensation Models

  • Adherence to agreed metrics, targets and objectives
  • Increase in startup valuations from previous rounds of funding
  • Reduce time and effort devoted to fundraising activities

Value-added Professional Business Services

  • Fresh, 360 degree outside perspective on business challenges
  • Immediate deployment of sophisticated business management skills
  • Understanding and management of key stakeholder expectations

Who is José Bacellar?

Executive Leadership – Business Transformation Expert

José Bacellar is a results-driven executive with over twenty-five years of experience, with a background as a strategy consultant and as a C-Suite executive at large and medium-sized companies. He is also a McKinsey alumnus.

José Bacellar has been a founding partner and business leader at many high-tech ventures in his professional career.

North American Engagements

  • Chief Revenue Officer – Interim CRO for a Canadian Internet survey technology company
  • Corporate Business Development Leader for a Canadian-based global player in pharmaceuticals and fine chemicals
  • International Expansion Advisor
    • U.S.-based generic pharmaceutical group
    • U.S.-based biopharmaceutical startup
    • Canadian-based telco-billing software systems integration company

Latin American Executive Roles

  • Veterinary pharma products company – CEO
  • Large publicly-traded household consumer goods company – CEO
  • Management consulting and marketing research boutique – Founder and Managing Director
  • Internet incubator/fund for B2B/B2C Internet startups – Partner and Brazil Country Manager
  • Fine chemicals pharmaceutical manufacturer – Co-Founder and Marketing Leader – CMO
  • Biotech venture – Co-Founder, Chief Marketing Officer and Business Development Leader